Successfully expanding into Europe will not only impact revenues by as much as 40% (Forrester), but it also powerfully ratifies the 'global' business opportunity and so dramatically increases a company's multiple at valuation.
The obvious challenge is to grow into the European market, whilst controlling the operating costs and mitigating risk. We can all think of US companies that have failed. Yet whilst it is easy to blame the failure on cultural differences, Overton Consulting has found that sound business practices, supported by local knowledge usually transcend cultural divide. 'Practical Incisive Focus' is a core component of our approach.
Developing a successful European sales channel is within the reach of most growing software companies and it doesn't have to be a cost drain or a roulette table. Overton Consulting consider the key to be a very practical approach: choose your markets and your partners wisely, and execute the strategy in phases. And, as always it's fundamental to have the right people and resources in place.
